The Orange Pill Hyper Island wanted a campaign to market their program Digital Creative with the aim to attract more applicants and raise awareness of the school in general. We created a campaign flirting with The Matrix, centering around an Orange Pill instead of the red one and encouraging the target audience to step out of their comfort zone. The strategy consisted of three phases. Phase 1, the introduction of the pill. Phase 2, Introducing the people (current student testimonials) and Phase 3, An interactive game/quiz (try a prototype here).

My role: Concept Development, Content Strategy, Photography, Game Design